Money & shopping
Advertising campaign calculator
Calculate CPC, CPM, conversion rate, CPA and ROAS together.
A clear answer. Here’s how.
CPC = spend/clicks; CPM = spend/impressions × 1,000; click-through rate = clicks/impressions; conversion rate = conversions/clicks; CPA = spend/conversions; ROAS = revenue/spend. Zero denominators show undefined. Use one period and attribution basis; counts may include repeat actions and are not forced into a one-to-one funnel.
See a worked example
Worked example
A fixed demonstration, separate from the values you enter above.
- Campaign spend
- 1000
- Impressions
- 100000
- Clicks
- 2000
- Attributed conversions
- 100
- Attributed revenue
- 4000
Example result
- Click-through rate
- 2%
- Cost per click
- 0.50
- Cost per 1,000 impressions
- 10.00
- Click-to-conversion rate
- 5%
- Cost per conversion
- 10.00
- ROAS
- 4 ×