Money & shopping
Customer acquisition cost
Compare acquisition expenditure with new customers over the same period.
A clear answer. Here’s how.
Blended acquisition cost = (entered marketing spend + entered sales spend) / newly acquired customers. Use a consistent period, currency and cost allocation. It does not establish attribution, customer lifetime value or a profitable spending threshold.
See a worked example
Worked example
A fixed demonstration, separate from the values you enter above.
- Marketing acquisition spend
- 5000
- Sales acquisition spend
- 3000
- New customers acquired
- 100
Example result
- Total acquisition spend
- 8,000.00
- Blended acquisition cost per new customer
- 80.00