Money & shopping

Sales funnel calculator

Compare stage counts and see step and overall conversion rates.

Sales funnel calculator
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Your inputs

Use the example headings. UTF-8 CSV and TSV files stay on this device; maximum 25 MB.

Up to 25 MB per file, 50,000 data rows, 200 columns and 2 million data cells. Fully blank rows and columns are ignored before row, column and cell limits are checked. Individual tools may have smaller result or chart limits.

Results update as you type. Larger files run when you press Update result.

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A clear answer. Here’s how.

Requires 2–50 ordered stages with non-negative whole counts that do not increase. Reports conversion from the prior stage, conversion from the first stage and lost count. Zero denominators are undefined. Assumes each stage is a subset of the preceding stage in the same cohort.

See a worked example

Worked example

A fixed demonstration, separate from the values you enter above.

CSV: Stage,Count
Stage,Count
Visitors,10000
Sign-ups,500
Purchases,50

Example result

Example result
StageCountFrom prior stageFrom first stageLost since prior stage
Visitors10,000Starting stage100%0
Sign-ups5005%5%9,500
Purchases5010%0.5%450

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