A STARTING POINT, MADE FOR YOU
The business founder
toolbox.
Explore cash runway, acquisition economics and a sales funnel.
INSIDE THE TOOLBOX
Starter collection8 useful places to start.
Scenarios use constant assumptions and your cost definitions; they do not predict business performance.
Cash runway calculator
Compare available cash with a constant monthly operating cash burn.
Customer acquisition cost
Compare acquisition expenditure with new customers over the same period.
Customer value scenario
Estimate gross customer profit from order value, frequency and lifetime.
Customer retention rate
Calculate retained customers after removing newly acquired customers.
Sales funnel calculator
Compare stage counts and see step and overall conversion rates.
Advertising campaign calculator
Calculate CPC, CPM, conversion rate, CPA and ROAS together.
Break-even calculator
Estimate units needed to cover fixed and variable costs.
Working capital calculator
Calculate net working capital and the current ratio.
SMALL TASKS. LESS FRICTION.A few things you
A few things you
can tick off.
- Compare cash with monthly net burn
- Work through acquisition and customer-value assumptions
- Inspect conversion between funnel stages